Advances in Business Marketing and Purchasing

ISSN: 1069-0964
Series editor(s): Professor Arch Woodside

Subject Area: Marketing

Content: Series Volumes | Current Volume RSS

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Volume 12 - Evaluating Marketing Actions and Outcomes

ISBN: 978-0-76231-046-3
eISBN: 978-1-84950-230-6
Edited by: Arch G. Woodside
Published: 2003

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Chapters
Chapter Id:	Chapter Information:
1760478	LIST OF CONTRIBUTORS (pp. VII - VIII) Article type: Conference Please login \| Abstract [ HTML & PDF (14kb) ] \| Reprints & permissions
1760477	Table of Contents (pp. V - VI) Article type: Miscellaneous Please login \| Abstract [ HTML & PDF (14kb) ] \| Reprints & permissions
1760479	INTRODUCTION: OVERCOMING OVERCONFIDENCE AND OTHER PROCESSES IN SHALLOW THINKING Arch G Woodside (pp. 1 - 12) Article type: Editorial Please login \| Abstract [ HTML & PDF (94kb) ] \| Reprints & permissions
1760468	WHERE IS THE ACTION? THE RECONSTRUCTION OF ACTION IN BUSINESS NARRATIVES Hans Kjellberg, Per Andersson (pp. 13 - 58) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (429kb) ] \| Reprints & permissions
1760469	NARRATIVES AND CASE PROCESS RESEARCH Per Andersson (pp. 59 - 88) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (156kb) ] \| Reprints & permissions
1760470	INTEGRATING MARKETING MODELS WITH QUALITY FUNCTION DEPLOYMENT Stan Aungst, Russell R. Barton, David T. Wilson (pp. 89 - 140) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (356kb) ] \| Reprints & permissions
1760471	STAKEHOLDER VALUE CREATION AND FIRM SUCCESS Oliver Koll (pp. 141 - 262) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (657kb) ] \| Reprints & permissions
1760472	BUILDING EFFECTIVE BUYER-SELLER DYADIC RELATIONSHIPS Michael W Preis, Salvatore F Divita, Amy K Smith (pp. 263 - 358) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (506kb) ] \| Reprints & permissions
1760473	TRUST AND BUSINESS-TO-BUSINESS E-COMMERCE COMMUNICATIONS AND PERFORMANCE Pauline Ratnasingam (pp. 359 - 434) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (349kb) ] \| Reprints & permissions
1760474	EXAMINING INTERVENTIONALIZATION OF THE PROFESSIONAL SERVICES FIRM Maria Anne Skaates (pp. 435 - 513) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (688kb) ] \| Reprints & permissions
1760475	RESEARCH ON BUSINESS-TO-BUSINESS CUSTOMER VALUE AND SATISFACTION Robert B Woodruff, Daniel J Flint (pp. 515 - 547) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (243kb) ] \| Reprints & permissions
1760476	META-EVALUATION: ASSESSING ALTERNATIVE METHODS OF PERFORMANCE EVALUATION AND AUDITS OF PLANNED AND IMPLEMENTED MARKETING STRATEGIES Arch G. Woodside, Marcia Y. Sakai (pp. 549 - 663) Article type: Chapter Item Please login \| Abstract & purchase [ HTML & PDF (1445kb) ] \| Reprints & permissions

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