Theme Park Visitors’ Dynamic Motivations

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Advances in Hospitality and Leisure

ISSN: 1745-3542
Series editor(s): Professor Joseph Chen

Subject Area: Tourism and Hospitality

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Document Information:
Title:	Theme Park Visitors’ Dynamic Motivations
Author(s):	Hsin-You Chuo, John L. Heywood
Volume:	2 Editor(s): Joseph S. Chen ISBN: 978-0-76231-284-9 eISBN: 978-1-84950-396-9
Citation:	Hsin-You Chuo, John L. Heywood (2006), Theme Park Visitors’ Dynamic Motivations, in Joseph S. Chen (ed.) 2 (Advances in Hospitality and Leisure, Volume 2), Emerald Group Publishing Limited, pp.73-90
DOI:	10.1016/S1745-3542(05)02004-7 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Article type:	Chapter Item
Abstract:	In addition to individual differences, variations in visitors’ motivations may result from temporal variance. The leisure ladder model (LLM) is one of the most representative motivation models, which proposes patterns for an individual's temporal dynamic nature. This study attempts to examine empirically the ageing and experiential variations of the theme park visitors’ motivations, which underlie the model. Using stratified and systematic sampling techniques, survey data were collected from visitors to four leading theme parks in Taiwan – an Asian island nation. Limited support for the ageing variation was found and its changing pattern was also recognized in this study. A relatively more discriminating scale to measure the extent of visitor's experience was also suggested.