International Visitors’ Perceptions of Oklahoma

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Advances in Hospitality and Leisure

ISSN: 1745-3542
Series editor(s): Professor Joseph Chen

Subject Area: Tourism and Hospitality

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Document Information:
Title:	International Visitors’ Perceptions of Oklahoma
Author(s):	Suosheng Wang
Volume:	2 Editor(s): Joseph S. Chen ISBN: 978-0-76231-284-9 eISBN: 978-1-84950-396-9
Citation:	Suosheng Wang (2006), International Visitors’ Perceptions of Oklahoma, in Joseph S. Chen (ed.) 2 (Advances in Hospitality and Leisure, Volume 2), Emerald Group Publishing Limited, pp.239-253
DOI:	10.1016/S1745-3542(05)02012-6 (Permanent URL)
Publisher:	Emerald Group Publishing Limited
Article type:	Chapter Item
Abstract:	Oklahoma's attractions have not caught much attention from either the international tourists or tourism researchers. In order to promote international tourism and make effective marketing strategy, it is important for Oklahoma to be well informed of visitors’ perceptions prior to any actual campaigns. A survey was conducted at Oklahoma's twelve Welcome Centers in 2002 and 202 valid questionnaires were returned. Based on the survey, Oklahoma's underlying attraction dimensions were examined and the dimensions that determined Oklahoma's overall attractiveness were identified. Implications of this study were further discussed and recommended.