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Home > European Journal of Marketing > Table of contents:Volume 47 issue 10 - Latest Issue
European Journal of Marketing
ISSN: 0309-0566
Online from: 1967
Subject Area: Marketing
Content: Latest Issue | 
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Table of contents:
Volume 47 issue 10 - Latest Issue
Published: 2013Icon key: 
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| 17088726 | Determinants of Franchise Conversion: A Franchisee Perspective Cori Hodge, Harmen Oppewal, Civilai Leckie Article type: Research paper Please login [ PDF (869kb) ] |
| 17088705 | Influence of Consumer Online Resale Awareness on Purchase Decisions: A Mental Accounting Perspective Shuling Liao, Hsunchi Chu Article type: Research paper Please login [ PDF (566kb) ] |
| 17088723 | For Better or for Worse? Adverse Effects of Relationship Age and Continuance Commitment on Positive and Negative Word of Mouth Chatura Ranaweera, Kalyani Menon Article type: Research paper Please login [ PDF (1093kb) ] |
| 17088689 | Exploring Relationship Marketing in Membership Associations Nathan Vincent, Cynthia M Webster Article type: Research paper Please login [ PDF (433kb) ] |
| 17088712 | From receiving to achieving: The role of relationship and dependence for nonprofit organisations in corporate partnerships. Kathryn Elizabeth Lefroy, Yelena Tsarenko Article type: Research paper Please login [ PDF (638kb) ] |
| 17088708 | Integrating Consumer Characteristics into the Stochastic Modelling of Purchase Loyalty Cam M Rungie, Mark D Uncles, Gilles Laurent Article type: Research paper Please login [ PDF (555kb) ] |
| 17088683 | Ad agency professionals' mental models of advertising creativity Gergely Nyilasy, Robin Canniford, Peggy J. Kreshel Article type: Research paper Please login [ PDF (546kb) ] |
| 17088741 | Impact of Store Environment on Impulse Buying Behaviour Geetha Mohan, Bharadhwaj Sivakumaran, Piyush Sharma Article type: Research paper Please login [ PDF (574kb) ] |
| 17088686 | Trash talk rebuffed: Consumers' defense of companies criticized in online communities Jonas Colliander, Anders Hauge Wien Article type: Research paper Please login [ PDF (494kb) ] |
| 17088690 | An Investigation into Online Reviewers’ Behavior Hua-Ning Chen, Chun-Yao Huang Article type: Research paper Please login [ PDF (576kb) ] |
| 17088728 | The Principles of Islamic Marketing by Baker Ahmad Alserhan. 2011. Gower Publishing Limited: Surrey (UK). 204 pages. ISBN 978-0566089220. Aliakbar Jafari Please login [ PDF (140kb) ] |
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