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Journal cover: International Journal of Wine Marketing

International Journal of Wine Marketing

ISSN: 0954-7541
Currently published as: International Journal of Wine Business Research

Online from: 1989

Subject Area: Marketing

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Table of contents:
Volume 14 issue 1

Published: 2002, Start page: p5

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Article Id: Article Information:
1658926 Icon: Backfiles.Information Asymmetries in the Pricing of Fine Wines
Stephen F. Thode, Larry W. Taylor, James M. Maskulka (pp. 5 - 13)
Keywords: Bordeaux wines, Information asymmetry
Article type: General review
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1658927 Icon: Backfiles.Export Assistance Needs of US Wineries
Richard M. Castaldi, Ph.D, Murray Silverman, Ph.D, Sanjit Sengupta, Ph.D (pp. 14 - 22)
Keywords: Export assistance needs, Export Intermediaries (Public and Private), Globalisation, International Trade, Wine Industry
Article type: General review
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1658928 Icon: Backfiles.Country of Origin Effects and Complimentary Marketing Channels: Is Mexican Wine More Enjoyable when Served with Mexican Food?
Janeen E. Olsen, Linda Nowak, T.K. Clarke (pp. 23 - 33)
Keywords: country of origin bias, imported wine, marketing channels, Mexican wine, restaurant selection
Article type: General review
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1658929 Icon: Backfiles.Promoting Wine by Country
Dr Isabella M. Chancy (pp. 34 - 40)
Keywords: country-of-origin, Switzerland generic, Wine purchasing
Article type: General review
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1658930 Icon: Backfiles.Purchase Situation Modelling in Wine Selection: An Evaluation of Factors in an Australian Context
Richard C. Morey, Beverley A. Sparks, Hugh C. Wilkins (pp. 41 - 64)
Keywords: Australia, Purchase behaviour, Wine
Article type: General review
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1658931 Icon: Backfiles.A Background to the South African Wine Industry 2001
Peter Garrett (pp. 65 - 67)
Keywords: 2001, South Africa, Wine Industry
Article type: General review
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1658932 Icon: Backfiles.Research Note: Piedmonte, Alba and Asti
Peter Garrett (pp. 68 - 71)
Article type: General review
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