Currently published as: International Journal of Wine Business Research
Online from: 1989
Subject Area: Marketing
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|Title:||An Overview of a Successful Export Industry from Regional Australia|
|Author(s):||Rumintha Wichramasekera, (Lecturer in International Business), Geoff Bamberry, (Associate Professor of Public Administration, both at the School of Management, Charles Sturt University, Locked Bag 588, Wagga Wagga, NSW 2678, Australia)|
|Citation:||Rumintha Wichramasekera, Geoff Bamberry, (2003) "An Overview of a Successful Export Industry from Regional Australia", International Journal of Wine Marketing, Vol. 15 Iss: 3, pp.15 - 30|
|Keywords:||Australian, Exporting, Internationalisation, Wine Industry|
|Article type:||General review|
|DOI:||10.1108/eb008760 (Permanent URL)|
|Publisher:||MCB UP Ltd|
|Abstract:||Australian wineries have shown a dynamism lacking in some other regional industries by successfully tapping into international markets. This paper provides an overview of Australian wineries engaged in exporting in terms of their age. size, domestic market penetration, level of export planning, attitudes towards factors enhancing or inhibiting exporting and reasons for advancing through the various stages of exporting. The overview also outlines a range of characteristics of the managers of exporting wineries. Comparisons are made with wineries that decide not to export. The overview uses a four stage model of internationalisation to analyse data from a survey of 292 Australian wineries as well as a number of case studies.|
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