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Home > International Journal of Wine Marketing > Table of contents:Volume 16 issue 3
International Journal of Wine Marketing
ISSN: 0954-7541
Currently published as: International Journal of Wine Business Research
Online from: 1989
Subject Area: Marketing
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Table of contents:
Volume 16 issue 3
Published: 2004, Start page: p5Icon key: 
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| 1658970 | Own-Label in the UK Grocery Market Isabella M. Chaney (pp. 5 - 13) Keywords: branding, own-label, supermarkets, UK Article type: General review Please login | Abstract & purchase [ HTML & PDF (479kb) ] | Reprints & permissions |
| 1658971 | An Exploration of the Luxury Wine Trade Michael B. Beverland (pp. 14 - 28) Keywords: Case method, Consumer behavior, Icon wines, Luxury products, Strategy Article type: General review Please login | Abstract & purchase [ HTML & PDF (899kb) ] | Reprints & permissions |
| 1658972 | Age Related Motivational Segmentation of Wine Consumption in a Hospitality Setting John Hall, Wayne Binney, G. Barry O'Mahony (pp. 29 - 43) Keywords: Age, Motivation, Quality, Risk, Segmentation, Wine Article type: General review Please login | Abstract & purchase [ HTML & PDF (794kb) ] | Reprints & permissions |
| 1658973 | The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle Elizabeth C. Thach, Janeen E. Olsen (pp. 44 - 57) Keywords: lifecycle, lifestyle, marketing tactics, Wine consumer behaviour Article type: General review Please login | Abstract & purchase [ HTML & PDF (824kb) ] | Reprints & permissions |
| 1658974 | Internet Adoption by Australian Wineries: Perceived Benefits and Direct Marketing Practices Carmine Sellitto (pp. 58 - 72) Keywords: Australia, direct sales, Internet, permission marketing, small winery Article type: General review Please login | Abstract & purchase [ HTML & PDF (758kb) ] | Reprints & permissions |
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