International Journal of Wine Marketing

Online from: 1989

Subject Area: Marketing

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Volume 18 issue 3 - Current Issue

Published: 2006, Start page: p157

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Article Id:	Article Information:
1571741	Using the tasting room experience to create loyal customers Linda I. Nowak, Sandra K. Newton (pp. 157 - 165) Keywords: Customer loyalty, Customer satisfaction, Experience Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (81kb) ] \| Reprints & permissions
1571742	Non-linearity in the hedonic pricing of South African red wines D.A. Priilaid, P. van Rensburg (pp. 166 - 182) Keywords: value analysis, Wines Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (452kb) ] \| Reprints & permissions
1571743	The demise of independent wine production in France: a marketing challenge? Warren Pike, T.C. Melewar (pp. 183 - 203) Keywords: Brands, France, Globalization, Marketing, Wines Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (573kb) ] \| Reprints & permissions
1571744	Wine retailing in Ireland: the diffusion of innovation Agnes Murray, David Demick (pp. 204 - 217) Keywords: Diffusion, Innovation, Ireland, Marketing, Wines Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (115kb) ] \| Reprints & permissions
1571745	Motivational factors of gender, income and age on selecting a bottle of wine Nelson Barber, Barbara A. Almanza, Janis R. Donovan (pp. 218 - 232) Keywords: Consumer behaviour, Labelling, Packaging, Wines Article type: Research paper Please login \| Abstract & purchase [ HTML & PDF (104kb) ] \| Reprints & permissions

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1571746	Editorial Michael Howley Abstract \| View HTML