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Home > Qualitative Market Research: An International Journal > Table of contents:Volume 11 issue 1
Qualitative Market Research: An International Journal
ISSN: 1352-2752
Online from: 1998
Subject Area: Marketing
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Table of contents:
Volume 11 issue 1
Published: 2008, Start page: p7Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1650855 | Conducting culturally appropriate qualitative market research in the Native American landscape Rodney Haring (pp. 7 - 16) Keywords: Decision theory, Ethics, Market research, Native Americans Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (70kb) ] | Reprints & permissions |
| 1650856 | Fandom affiliation and tribal behaviour: a sports marketing application Pedro Dionísio, Carmo Leal, Luiz Moutinho (pp. 17 - 39) Keywords: Brand loyalty, Marketing, Sports Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (218kb) ] | Reprints & permissions |
| 1650857 | An application of Keller's brand equity model in a B2B context Kerri-Ann L. Kuhn, Frank Alpert, Nigel K. Ll. Pope (pp. 40 - 58) Keywords: Brand equity, Business-to-business marketing, Buying behaviour Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (113kb) ] | Reprints & permissions |
| 1650858 | Consumers' accounts of perceived risk online and the influence of communication sources Lynda Andrews, Maree V. Boyle (pp. 59 - 75) Keywords: Communication, Mass media, Online operations, Qualitative research, Risk analysis Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (106kb) ] | Reprints & permissions |
| 1650859 | CAQDAS: a supplementary tool for qualitative market research Ruth Rettie, Helen Robinson, Anja Radke, Xiajiao Ye (pp. 76 - 88) Keywords: Market research, Online operations, Qualitative research, Shopping Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (320kb) ] | Reprints & permissions |
| 1650860 | Jargon as imagining: Barthes' semiotics and excavating subcultural communication Hélène de Burgh-Woodman, Jan Brace-Govan (pp. 89 - 106) Keywords: Brand image, Consumer behaviour, Intergroup relations Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (260kb) ] | Reprints & permissions |
| 1650861 | Bridging the practitioner-academic divide Sheila Keegan, Julie Tinsan, Clive Nancarrow (pp. 107 - 112) Keywords: Academic staff, Channel relationships, Management personnel, Qualitative research Article type: General review Please login | Abstract & purchase [ HTML & PDF (52kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
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| 1650854 | Consumer Tribes Paul Henry pp. 113 - 113 Please login | Abstract & purchase [ HTML ] Editorial |
| 1650862 | Editorial Len Tiu Wright Abstract | View HTMLCall for papers |
| 1650863 | Special Issue on How practice determines method and method determines practice Abstract | View HTML |
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