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Home > Qualitative Market Research: An International Journal > Table of contents:Volume 11 issue 3
Qualitative Market Research: An International Journal
ISSN: 1352-2752
Online from: 1998
Subject Area: Marketing
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Table of contents:
Volume 11 issue 3
Published: 2008, Start page: p256Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1729312 | Designing and conducting online interviews to investigate interesting consumer phenomena Thorsten Gruber, Isabelle Szmigin, Alexander E. Reppel, Roediger Voss (pp. 256 - 274) Keywords: Consumer research, Internet, Interviews, Online operations, Qualitative research Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (114kb) ] | Reprints & permissions |
| 1729313 | Mass customization for long-term relationship development: Why consumers purchase mass customized products again Seiji Endo, Doris H. Kincade (pp. 275 - 294) Keywords: Internet shopping, Mass customization, Relationship marketing, Shoes Article type: Case study Please login | Abstract & purchase [ HTML & PDF (115kb) ] | Reprints & permissions |
| 1729314 | Regulating online advertising: the benefit of qualitative insights Debra Harker (pp. 295 - 315) Keywords: Advertising control, Advertising media, Depth interviews, Internet, Regulation Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (131kb) ] | Reprints & permissions |
| 1729315 | Social comparison of material possessions among adolescents Kara Chan (pp. 316 - 330) Keywords: Celebrities, China, Consumer psychology, Influence, Mass media, Social roles Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (88kb) ] | Reprints & permissions |
| 1729316 | Tasting as a projective technique Simone Pettigrew, Stephen Charters (pp. 331 - 343) Keywords: Consumer behaviour, Drinks, Focus groups, Wines Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (83kb) ] | Reprints & permissions |
| 1729317 | Research ethics: Re-evaluating the consequentialist perspective of using covert participant observation in management research John Oliver, Keith Eales (pp. 344 - 357) Keywords: Ethics, Qualitative research, Research methods Article type: Case study Please login | Abstract & purchase [ HTML & PDF (88kb) ] | Reprints & permissions |
Book Review
| Article Id: | Article Information: |
|---|---|
| 1729311 | Understanding Social Inequality Paul Henry pp. 361 - 361 Please login | Abstract & purchase [ HTML ] Practitioner perspectives |
| 1729319 | Qualitative perspectives about business to business marketing Peter Williams Please login | Abstract & purchase [ HTML ] Editorial |
| 1729318 | Editorial Len Tiu Wright Abstract | View HTML |
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