Login
Welcome:
Guest
Guest
Search for:
Browse:
Product Information:
Resources:
Home > Young Consumers: Insight and Ideas for Responsible Marketers > Table of contents:Volume 11 issue 1
Young Consumers: Insight and Ideas for Responsible Marketers
ISSN: 1747-3616
Online from: 1999
Subject Area: Marketing
Content: Latest Issue | 
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
Table of contents:
Volume 11 issue 1
Published: 2010, Start page: p5Icon key: 
You have access to this item 
Backfiles 
Earlycite 
Abstract only
You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1846623 | Applying lead user theory to young adults N. Oosterloo, J. Kratzer, M.C. Achterkamp (pp. 5 - 23) Keywords: Innovation, Marketing strategy, Social networks, Young adults Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (151kb) ] | Reprints & permissions |
| 1846624 | Parent-adolescent interaction and the family's effect on adolescent TV skepticism: an empirical analysis with Turkish consumers F. Bahar Ozdogan, M. Hakan Altintas (pp. 24 - 35) Keywords: Adolescents, Advertising, Influence, Parents, Television commercials, Turkey Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (110kb) ] | Reprints & permissions |
| 1846625 | “Bend it like Beckham”: the influence of sports celebrities on young adult consumers Steve Dix, Ian Phau, Sonia Pougnet (pp. 36 - 46) Keywords: Advertising, Australia, Celebrities, Consumer behaviour, Sports, Young adults Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (94kb) ] | Reprints & permissions |
| 1846626 | Young Kazakhstan consumers: catch them if you can Rajasekhara Mouly Potluri, George R. Pool III, Saule Madibaeva Tatinbekovna (pp. 47 - 56) Keywords: Buying behaviour, Consumer behaviour, Consumers, Kazakhstan, Parents, Young adults Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (88kb) ] | Reprints & permissions |
| 1846627 | Marketing to children and teens on Australian food company web sites Sandra C. Jones, Amanda Reid (pp. 57 - 66) Keywords: Adolescents, Australia, Children (age groups), Consumers, Food industry, Internet Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (87kb) ] | Reprints & permissions |
| 1846628 | An ethnography of the transfer of food learning within the family Kafia Ayadi, Joël Bree (pp. 67 - 76) Keywords: Children (age groups), Consumer behaviour, Family roles, France, Learning methods, Socialization Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (86kb) ] | Reprints & permissions |
| 1846629 | How packaging affects the product preferences of children and the buyer behaviour of their parents in the food industry Ike-Elechi Ogba, Rebecca Johnson (pp. 77 - 89) Keywords: Children (age groups), Consumer behaviour, Decision making, Food packaging, Parents, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (121kb) ] | Reprints & permissions |
Legal briefing
| Article Id: | Article Information: |
|---|---|
| 1846631 | Advertising and marketing to children in Israel David Wolberg Please login | Abstract & purchase [ HTML ] Editorial |
| 1846630 | Editorial Dr Brian Young Abstract | View HTML |
Further Information
.
|
|
