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Home > Young Consumers: Insight and Ideas for Responsible Marketers > Table of contents:Volume 11 issue 3
Young Consumers: Insight and Ideas for Responsible Marketers
ISSN: 1747-3616
Online from: 1999
Subject Area: Marketing
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Table of contents:
Volume 11 issue 3
Published: 2010, Start page: p160Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1881627 | Food on young children's television in the UK Caroline J. Oates, Nicki Newman (pp. 160 - 169) Keywords: Advertisements, Children (age groups) Television, Food products, Sponsorship, United Kingdom Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (121kb) ] | Reprints & permissions |
| 1881628 | Shopping with mum – mother and daughter consumer socialization Stella Minahan, Patricia Huddleston (pp. 170 - 177) Keywords: Consumer behaviour, Family roles, Shops, Skills, United States of America, Women Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (72kb) ] | Reprints & permissions |
| 1881629 | Magnetism of shopping malls on young Turkish consumers Tulin Vural Arslan, Filiz Senkal Sezer, Erkan Isigicok (pp. 178 - 188) Keywords: Consumers, Factor analysis, Shopping centres, Turkey, Young adults Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (161kb) ] | Reprints & permissions |
| 1881630 | Ethnic advertising: adolescents' attitudes towards target and non-target advertisements Muhammad Mohsin Butt, Ernest Cyril de Run (pp. 189 - 203) Keywords: Adolescents, Attitudes, Behaviour, Ethnic groups, Malaysia, Target markets Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (177kb) ] | Reprints & permissions |
| 1881631 | Regulating child-related advertising in Nigeria Ayantunji Gbadamosi (pp. 204 - 214) Keywords: Advertising, Children (age groups), Ethics, Nigeria, Regulation Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (131kb) ] | Reprints & permissions |
| 1881632 | Rental experience and likelihood to purchase rental car insurance among young adults Dwane H. Dean (pp. 215 - 225) Keywords: Insurance, Perception, Risk assessment, Young adults Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (314kb) ] | Reprints & permissions |
| 1881633 | Idolizing sport celebrities: a gateway to psychopathology? Michael R. Hyman, Jeremy J. Sierra (pp. 226 - 238) Keywords: Adolescents, Celebrities, Social behaviour, Social interaction, Social responsibility, Sports Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (100kb) ] | Reprints & permissions |
| 1881634 | Contests: from a young consumer's perspective Wang Hongjun (pp. 239 - 243) Keywords: Brand awareness, Consumers, Indoor games of chance, Social networks, Target audience, Young adults Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (55kb) ] | Reprints & permissions |
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| Article Id: | Article Information: |
|---|---|
| 1881636 | Youth advertising in Russia Irina Anyukhina, Yulia Gurieva Please login | Abstract & purchase [ HTML ] Editorial |
| 1881635 | Editorial Dr Brian Young Abstract | View HTML |
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