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Home > Young Consumers: Insight and Ideas for Responsible Marketers > Table of contents:Volume 11 issue 4
Young Consumers: Insight and Ideas for Responsible Marketers
ISSN: 1747-3616
Online from: 1999
Subject Area: Marketing
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Table of contents:
Volume 11 issue 4
Published: 2010, Start page: p253Icon key: 
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You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 1896109 | An exploration of adolescent snacking conventions and dilemmas Tino Bech-Larsen, Birger Boutrup Jensen, Susanne Pedersen (pp. 253 - 263) Keywords: Adolescents, Denmark, Diet, Food products, Social norms Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (87kb) ] | Reprints & permissions |
| 1896110 | Banking on the youth: the case for finer segmentation of the youth market Thomas Foscht, Cesar Maloles III, Judith Schloffer, Swee-Lim Chia, Indrajit “Jay” Sinha (pp. 264 - 276) Keywords: Banks, Consumer behaviour, Marketing strategy, Youth Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (97kb) ] | Reprints & permissions |
| 1896111 | A study of financial awareness among youths Joyce K.H. Nga, Lisa H.L. Yong, Rathakrishnan D. Sellappan (pp. 277 - 290) Keywords: Banking, Credit cards, Financial management, Malaysia, Unit trusts, Youth Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (101kb) ] | Reprints & permissions |
| 1896112 | Impulse buying and cognitive dissonance: a study conducted among the spring break student shoppers Babu P. George, Gallayanee Yaoyuneyong (pp. 291 - 306) Keywords: Buying behaviour, Purchasing, Shopping, Students Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (143kb) ] | Reprints & permissions |
| 1896113 | The influence of vicarious role models on purchase intentions of Botswana teenagers Rina Makgosa (pp. 307 - 319) Keywords: Botswana, Consumer behaviour, Purchasing, Socialization, Youth Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (104kb) ] | Reprints & permissions |
| 1896114 | Exploring locality and college binge drinking: a Polish and Canadian perspective Dariusz Siemieniako, Sharyn Rundle-Thiele, Krzysztof Kubacki (pp. 320 - 329) Keywords: Alcoholic drinks, Canada, Poland, Students Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (93kb) ] | Reprints & permissions |
| 1896115 | The effect of Malaysian teenagers' ethnicities, influence strategies and family purchase decisions of mobile phones Amily Fikry, Norina Ahmad Jamil (pp. 330 - 336) Keywords: Ethnic groups, Influence, Malaysia, Mobile communications systems, Youth Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (69kb) ] | Reprints & permissions |
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| Article Id: | Article Information: |
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| 1896117 | The power of character archetypes Dan Acuff Abstract | View HTMLLegal briefing |
| 1896118 | Advertising to children in Chile Please login | Abstract & purchase [ HTML & PDF (16kb) ] Editorial |
| 1896116 | Editorial Dr Brian Young Abstract | View HTML |
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