Login
Welcome:
Guest
Guest
Search for:
Browse:
Product Information:
Resources:
Home > Young Consumers: Insight and Ideas for Responsible Marketers > Table of contents:Volume 13 issue 1
Young Consumers: Insight and Ideas for Responsible Marketers
ISSN: 1747-3616
Online from: 1999
Subject Area: Marketing
Content: Latest Issue | 
Latest Issue RSS | Previous Issues
Options: To add Favourites and Table of Contents Alerts please take a Emerald profile
Table of contents:
Volume 13 issue 1
Published: 2012, Start page: p5Icon key: 
You have access to this item 
Backfiles 
Earlycite 
Abstract only
You have access to this item Backfiles Earlycite Abstract only | Article Id: | Article Information: |
|---|---|
| 17021153 | Environmentally friendly parenting: are cloth nappies a step too far? Louise F. Pendry, Avril J. Mewse, Carole B. Burgoyne (pp. 5 - 19) Keywords: Consumer behaviour, Environmentally friendly, Marketing, Parental attitudes, Parents, Public policy, Young consumers Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (141kb) ] | Reprints & permissions |
| 17021154 | Using brand character when targeting children: what for? An exploration of managers' and children's viewpoints Valérie Hémar-Nicolas, Mathilde Gollety (pp. 20 - 29) Keywords: Brand awareness, Brand character, Brand image, Brand relationship, Child consumer, Children (age groups), Consumer behaviour, Familiarity Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (79kb) ] | Reprints & permissions |
| 17021155 | The active role of children as consumers Simona Ironico (pp. 30 - 44) Keywords: Apparel stores, Children (age groups), Children as active consumers, Consumer behaviour, Consumer learning, Italy, Re-appropriation, Re-semantization Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (101kb) ] | Reprints & permissions |
| 17021156 | Encouraging brand loyalty in fickle generation Y consumers Violet Lazarevic (pp. 45 - 61) Keywords: Brand loyalty, Branding, Celebrity endorsement, Customer relations, Generation Y, Integrated marketing communications Article type: Conceptual paper Please login | Abstract & purchase [ HTML & PDF (122kb) ] | Reprints & permissions |
| 17021157 | Self-control and perceived physical risk in an extreme sport Dwane H. Dean (pp. 62 - 73) Keywords: Adolescents, Impulse control, Risk assessment, Risk judgement, Suppressor effect Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (166kb) ] | Reprints & permissions |
| 17021158 | Investigating relationships between adolescents' liking for an apparel brand and brand self congruency Jongeun Rhee, Kim K.P. Johnson (pp. 74 - 85) Keywords: Adolescents, Apparel brand, Brand image, Congruency, Identity development, Self-concept Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (91kb) ] | Reprints & permissions |
| 17021159 | Decision-making styles of young consumers in Bosnia and Herzegovina Ivan-Damir Anic, Edo Rajh, Arnela Bevanda (pp. 86 - 98) Keywords: Bosnia and Herzegovina, Consumer behaviour, Consumer decision-making styles, Young consumers Article type: Research paper Please login | Abstract & purchase [ HTML & PDF (88kb) ] | Reprints & permissions |
Practitioner perspective
| Article Id: | Article Information: |
|---|---|
| 17021161 | Hindsight, insight and foresight Bryan Urbick Abstract | View HTMLLegal briefing |
| 17021162 | Child advertising in Turkey Ugur Aktekin, Basak Gurbuz Abstract | View HTMLEditorial |
| 17021160 | Editorial Dr Brian Young Abstract | View HTMLCall for papers |
| 17021163 | Special issue on new parents and young children in consumer culture Abstract | View HTML2011 Awards for Excellence |
| 17021164 | 2011 Awards for Excellence Abstract | View HTML |
Further Information
.
|
|
