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IMR is the ‘International Marketing’ Review NOT an international ‘Marketing’ Review. This means it seeks to publish interesting, well written and academically robust papers which communicate clearly on international marketing issues. It is not a home for general marketing papers.
International Marketing Review’s definition of international marketing is purposefully broad and includes, although is not restricted to:
IMR adopts a pluralist approach to international marketing research and welcomes submissions which present the results of rigorously conducted, robust research, whatever the specific methodology employed.
Papers which follow a quantitative or qualitative approach are equally welcome. Above all, IMR seeks to publish papers that make a clear contribution to our knowledge and understanding of international marketing.
By drawing on important research and case study material from contributors all over the world, the journal offers genuinely international perspectives on the key issues and concerns preoccupying marketers.
All the papers published in the journal are blind reviewed with three reviewers, and aim to communicate theoretical information clearly so it can be applied to practical situations in the real world.
International Marketing Review is available as part of an online subscription to the Emerald Marketing eJournals Collection. For more information, please email firstname.lastname@example.org or visit the Emerald Marketing eJournals Collection page.
This journal is a member of and subscribes to the
principles of the Committee on Publication Ethics.
* 2011 Journal Citation Reports® (Thomson Reuters, 2012)